SKOL BEATS
Beats Zodiac
In the past few years, was noticed that there'd been a resurge in astrology among Gen Z, and it's enjoying a cultural acceptance that hasn't been seen since the 1970s. Thinking about it, we created the Beats Zodiac – The drink that matches your star sign.
We used all the superstition and mysticism around star logins to create conversation and interaction with our consumers in a multi-touch campaign where no physical contact wasn’t an excuse for no interactions.
We used all the superstition and mysticism around star logins to create conversation and interaction with our consumers in a multi-touch campaign where no physical contact wasn’t an excuse for no interactions.
